Designed for apples

Entry code: X11001GD19Agency: The Smarts, SofiaAdvertiser / client: IKEA
Group: X Engagement, X11 Creative use of Data

Campaign idea

The new Mac Pro was presented in the beginning of June. It looked greater than ever... Well, looked like a grater also. So a few days later IKEA presented an offer of its Idealisk grater, designed for apples...

  • Brand name: IKEA
  • Advertiser / client: IKEA
  • Product / service: IKEA
  • Campaign name: iDealisk
  • Agency network: INDEPENDENT AGENCY
  • Agency: The Smarts, Sofia
  • Web address:
  • Creative director: Pavlina Boneva
  • Copywriter: Doroteya Slavcheva, Stoyko Kavaldzhiev
  • Designer: Lusina Terzyan
  • Account director (agency): Ivaylo Anev
  • Client account director: Bistra Bozhikova
  • Managing director: Radoslav Bimbalov