OTP VRMuseum

Campaign idea

’Get into the Museum of Fine Arts’ was an online art comptetion. The creations were made in the topic of ’body’ and had to uploaded as a photo to Instagram with #OTPVRMuzeum. A jury of 7 evaluated the more than 1300 entries and chose the best 15. We made an exhibition in the still closed Museum with these 15. The virtual version of the exhibition was recreated with a 3D scanner. Anybody could enter the VRMuseum, view the exhibition and vote for their favourite entry. The most voted spent a month in the Museum so people could see it live.

Brand name: OTP Bank
Advertiser / client: OTP Bank
Product / service: Finance
Campaign name: Get into the Museum of Fine Arts
Agency network: INDEPENDENT AGENCY
Agency: Mito
Web address: https://otpvrmuzeum.hu/
Art director: István Csekk, Babucs Péter
Copywriter: Gábor Nagy, Anna Mécs
Account director (agency): Gábor Nagy
Strategic planner / strategist: Andrea Kovács