SHOWCASE

Datsun

Entry code: X12002GD19
Agency: TBWA\Moscow
Advertiser / client: Datsun
Group:

Campaign idea

Datsun — Reach Higher CONTEXT Datsun makes low cost cars for emerging markets and people trying to improve their lives. But how do you ignite strength for achievement in Russia’s regions, struggling in economic crisis? IDEA Street athletics is a practical, affordable, enabler similar to Datsun’s values. It raises confidence levels  which can influence achievements In other areas of life. We launched a social initiative: building Street Gyms in 10 cities, teaching exercises to the masses, motivating the public with videos, and creating a national competition about personal development. Physically transforming people, their drive for ambition, and Russian cities.

Brand name: Datsun
Advertiser / client: Datsun
Product / service: Cars: Datsun on-DO, Datsun mi-DO
Campaign name: Reach Higher
Agency network: TBWA WORLDWIDE
Agency: TBWA\Moscow
Production company: E-Produce
Web address: https://www.datsun.ru/about-datsun/special/workout.html
Creative director: Eric Groza
Art director: Kostya Lapygin
Copywriter: Alexander Kovalenok
Designer: Zoya Osenenko, Egor Reznikov, Anna Chugunova, Veronika Kovalenko, Alexander Prizov, Oleg Kopeykin
Account director (agency): Julia Savinа
Digital production: Victor Ben', Sergey Nyuskhaev
Digital strategist: Alexander Yakunin
Additional company: Tatyana Ivakhnenko, Ilya Kleynosov, Olga Osipova, Denis Ekimov, Kirill Dronov

Image
Play

Signup to our NEWSLETTER