Weather Forecast

Campaign idea

'2050 Poland for generations' is a WWF report on climate change. The problem is, most Polish people deny climate change. They needed a wake up call so we prepared a catastrophic weather forecast based on big data from the report and broadcasted in all major media. In just one day we reached 25% of population with zero media budget. On that day everybody was talking about the weather.

Brand name: WWF
Advertiser / client: WWF
Product / service: '2050 Poland for generations'
Campaign name: Weather Forecast
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Poland Warsaw
Additional company: McCann Worldgroup Poland
Production company: Craft Worldwide
Web address: https://www.wwf.pl/sites/default/files/2019-07/2050%20Poland%20for%20generations%20%281%29.pdf
Executive creative director: Adrian Botan, Catalin Dobre, Marcin Sosiński
Creative director: Bartek Klimaszewski
Art director: Janina Szwykowska, Bartosz Włodarczyk
Copywriter: Małgorzata Garapich Nowicka, Łukasz Kołakowski, Zbigniew Marczak, Natalia Karawajczyk
Account director (agency): Małgorzata Tereszczenko
Client account director: Klaudia Król Jasińska, Katarzyna Kościesza, Tobiasz Adamczewski
Strategic planner / strategist: Marcin Samek
Pr director: Justyna Sztengreber
Post production: Vladyslav Kravets, Rafał Jastrzębski
Event production: Paweł Młynarczyk