SHOWCASE

Scamproof Crosswords

Entry code: X13018GD19
Agency: McCann Worldgroup Poland Warsaw
Advertiser / client: Mastercard
Group:

Campaign idea

Polish seniors fall victims to a scam method called “fake grandchild'. In order to make them less vulnerable we created a unique crosswords puzzle that subconsciously teaches them how to protect themselves.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Mastercard
Campaign name: Scamproof Crosswords
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Poland Warsaw
Production company: Craft Worldwide
Executive creative director: Adrian Botan, Catalin Dobre, Marcin Sosiński
Creative director: Bartek Klimaszewski
Art director: Janina Szwykowska
Copywriter: Zbigniew Marczak, Łukasz Kołakowski
Account director (agency): Małgorzata Tereszczenko, Iwona Kowalczyk, Piotr Łopuszański
Client account director: Marta Życińska, Paweł Kotowski, Marta Borówka
Strategic planner / strategist: Marcin Samek, Paweł Sitnicki
Pr director: Anna Marciniak, Solski PR
Film production: Klaudia Lula Procajło
Director of photography: Igor Procajło
Music: Halo Productions
Agency producer: Mira Klajnberg
Post production: Coloroffon
Post production producer: Rafał Jastrzębski, Vladyslav Kravets

Image
Play

Signup to our NEWSLETTER