Business loan to pay taxes

Entry code: Y015GD19Agency: Wiktor Leo Burnett, BratislavaAdvertiser / client: Postova banka
Group: Y Genius Loci / Local spirit

Campaign idea

Where do taxes we pay end in fact? For the first time, the bank has addressed small businessmen, thus a strong insight that would make the brand relevant for them had to be found. Through a brave message we stood up next to businessmen who have to pay taxes but despite paying them in an almost 30-year-old free society they cannot see the desired effect of it.

  • Brand name: Postova banka
  • Advertiser / client: Postova banka
  • Product / service: Business loan to pay taxes
  • Campaign name: Business loan to pay taxes
  • Agency network: LEO BURNETT
  • Agency: Wiktor Leo Burnett, Bratislava
  • Production company: JOJ Production
  • Executive creative director: Peter Kacenka
  • Creative director: Martin Keder
  • Art director: Martina Mihalova
  • Copywriter: Martin Keder
  • Director: Martin Keder, Martina Mihalova
  • Director of photography: Martin Chlpik
  • Music: Matus Siroky
  • Additional company: Account Manager: Simona Bobekova, Juraj Vyboch