SHOWCASE

Sharing Our Home with All, Sharing the Load!

Entry code: Y028GD19
Agency: Tick Tock Boom – İstanbul
Advertiser / client: Ford Trucks
Group:

Campaign idea

A bird in Turkey nested in a truck engine. The operator, acknowledging all risk, took it out-of-service to protect the eggs. The story quickly made it to traditional and digital media. That's when we stepped in with our Ford Trucks brand, known for 'Your Children are Entrusted to Us' project and “Sharing the Load” motto. We acted while the news was still widespread, before losing realtime-communication value. We quickly went there, filmed and published with an aid offer to cover firm's loss. Along with our aforementioned project, we also said “Sharing the Load” to tiny miracles of life. https://youtu.be/xVnS2lsNZZM

Brand name: Ford Trucks
Advertiser / client: Ford Trucks
Product / service: Automotive
Campaign name: Sharing Our Home with All, Sharing the Load!
Agency network: INDEPENDENT AGENCY
Agency: Tick Tock Boom – İstanbul
Additional company: Ford Trucks
Creative director: Gürkan Gürel
Art director: Maya Bengü Öztürk
Copywriter: Oktay Erdoğan, Ayberk Sözer
Designer: Sezer Dalgıç, Hüseyin Aktaş
Account director (agency): Ali Eren Bilgin, Kenan Yüksel
Client account director: Bahattin Topçu, Hande Şengül, Pınar Sevil, Önder Olcay, Ece Barak
Agency producer: Bensu Şengül

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