SHOWCASE

UNICEF The Room

Entry code: Z14003GD19
Agency: Havas Worldwide Sofia
Advertiser / client: Unicef
Group:

Campaign idea

Approach: Put audience in the shoes of a child that is bullied or undergoes verbal, physical, psychological, Internet or any other kind of violence by his or her schoolmates. Create an emotional impact through realistic footage in TVC and VR experience. Suggest that violence knows no break, that children are vulnerable to a non-stop stress in such unsafe environment especially when school lessons are over.

Brand name: Unicef
Advertiser / client: Unicef
Product / service: Donations
Campaign name: Together against school violence
Agency network: HAVAS
Agency: Havas Worldwide Sofia
Production company: Screen Brothers
Web address: http://www.unicef.bg
Executive creative director: Anton Georgiev
Creative director: Sergei Georgiev
Copywriter: Kalina Doneva
Designer: Natalia Nikolova
Account director (agency): Emiliana Marinova
Client account director: Denitza Kamenova
Managing director: Jordan Jordan
Strategic planner / strategist: Valentin Cohen
Pr director: Aneta Deevska
Film production: VR City

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