Adopt a Pack Agency: Possible Moscow Advertiser: Hill's Pet Nutrition Group: E Digital & mobile

Creative idea explanation

We created a sticker pack where each sticker depicts a pet that needs a new home. The biography of any pet can easily be found by sending its sticker to an @adoptapackbot that will immediately send back its information, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, its sticker disappears from the pack.

Advertiser:
Hill's Pet Nutrition
Additional company:
-
Agency network:
POSSIBLE WORLDWIDE
Country:
Russian Federation
Campaign name:
Adopt a Pack
Brand name:
Hill's
Product/service:
'Adopt a Pet' fund
Executive Creative Director:
Vlad Sitnikov
Creative Director:
Maryam Akhunova
Art Director:
Yuri Korobov
Copywriter:
Yuri Korobov
Designer:
Evgenia Kuznetsova, Anna Trotsina
Account Director / Manager:
Natalia Khorokhorina
PR Director:
Natalia Krikunova
Photographer:
Roman Antonov
URL:
https://adoptapack.com/
Other credits:
Programming – Oleg Sedikin Client Service Director – Sergey Rozhnev