Black Button Books – Book of Faces Agency: Friends-TBWA Bucharest Advertiser: Black Button Books Group: A Film
Shortlist

Creative idea explanation

People are afraid of books because of their length. They say they don’t have time to read, yet when you really think about it, they read a ton every day, online. Only it’s mostly worthless junk. This film series shows them that and gives them an alternative: read something better.

Advertiser:
Black Button Books
Additional company:
Blind Cat Production / Avanpost
Agency network:
TBWA WORLDWIDE
Country:
Romania
Campaign name:
Black Button Books - Read something better
Brand name:
Black Button Books
Product/service:
Black Button Books
Executive Creative Director:
Eugen Suman
Art Director:
Theodor Nistor
Copywriter:
Teo Chiripuci
Client Account Director / Manager:
Ioana Teodorescu
Strategic Planner / Strategist:
Adriana Vasile
Senior Planner:
Alina Buzatu
Illustrator:
Fesus Barna
Production company:
Blind Cat Production
Film production:
Blind Cat Production
Director:
Vlad Gliga
Post production:
Avanpost
Other credits:
Simplification Officer: Sorin Tranca Senior Art Director: Paul Nedelcu Producer: Mircea Cioban