Build faster with Ytong – Kremlin Agency: Heimat Wien, Vienna Advertiser: Xella International GmbH Group: B Print
Build faster with Ytong - Kremlin

Creative idea explanation

Task: Show that with YTONG you need 30 percent less time to build your monolithic home in massive construction than you would need with bricks. Idea: The longer you need for a building, the shorter you can enjoy it – in the worst case you will never enjoy it, because you are dead before you get ready.

Solution: By referencing to famous buildings, which took much more than a life time to get finished, we brought to people’s mind that life’s too short to spend a long time with building, if you want to enjoy the result during your lifetime.

Advertiser:
Xella International GmbH
Additional company:
-
Agency network:
INDEPENDENT AGENCY
Country:
Austria
Campaign name:
Build faster with Ytong
Brand name:
Ytong
Product/service:
Construction Material
Executive Creative Director:
Georg Feichtinger
Creative Director:
Christoph Pausz
Art Director:
Simon Pointner
Copywriter:
Christoph Pausz & Robin Kappacher
Designer:
Fabian Kohlert
Post production:
Mladen Penev