CTCLove rebranding Agency: UtterDesign Moscow Advertiser: CTCLove Group: T Brand building

Creative idea explanation

TV channel CTCLove changed the logo, color design and development strategy.
CTCLove – the only youth channel within CTC Media holding.

PURPOSE: To create powerful branding for merch&PR due to lack of ATL and BTL budget.

IDEA: We created a special world with prominent graphic context with recognizable brand hero and objects that make CTCLove easy to mark and remember.

RESULTS: Channel share and coverage increased more than twice in comparison of the previous period after rebranding

CHANNELS: OOH/print, merch, transport branding, corporate materials

Advertiser:
CTCLove
Additional company:
no
Agency network:
INDEPENDENT AGENCY
Country:
Russian Federation
Campaign name:
CTCLove
Brand name:
CTCLove
Product/service:
CTCLove
Art Director:
Olga Kavun
Managing Director:
Varvara Tsarkova
Other credits:
Chief Designer - Sergey Tsarkov Idea - Kirill Laskari Rebranding, design - Utter design team