TV channel CTCLove changed the logo, color design and development strategy.
CTCLove – the only youth channel within CTC Media holding.
PURPOSE: To create powerful branding for merch&PR due to lack of ATL and BTL budget.
IDEA: We created a special world with prominent graphic context with recognizable brand hero and objects that make CTCLove easy to mark and remember.
RESULTS: Channel share and coverage increased more than twice in comparison of the previous period after rebranding
CHANNELS: OOH/print, merch, transport branding, corporate materials