Ever wondered what Australian lovers do? Agency: McCann Budapest Advertiser: Walmark Group: H Craft

Creative idea explanation

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk.

Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs.

Advertiser:
Walmark
Additional company:
McCann Budapest
Agency network:
MCCANN WORLDGROUP
Country:
Hungary
Campaign name:
After Sex Nationality
Brand name:
Urinal from Idelyn
Product/service:
Medicine/Health
Executive Creative Director:
Gabor Havasi
Art Director:
Anna Pushkareva
Copywriter:
Priscilla Esteves Franco and Dora Aniko Toth
Designer:
Adam Csapo
Account Director / Manager:
Tamas Gabor
Media Director / Manager:
Andras Kubicsko
Strategic Planner / Strategist:
Marina Niks
Illustrator:
inforfraphicsmag.ru
Agency Producer:
Mark Ery - Adrienn Nagy
Digital Strategist:
Lili Donka