Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk.
Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs.