Fatal Drop Agency: Y&R Budapest Advertiser: Viacom Hungary Group: D Audio

Creative idea explanation

We all live music, yes, on the same BPM with it. So when an epic drop comes in a track, you feel your heart actually misses a beat. Although none of them should be fatal. This summer dozens of DJs are hacking their forthcoming mixtapes to demonstrate the feeling of killing music before time.
The math is easy: if you overdo, the Fatal Drop kicks in, and you don’t hear the end of the set. Does it worth? Listen to it: absolutely not.

Advertiser:
Viacom Hungary
Additional company:
N/A
Agency network:
YOUNG & RUBICAM
Country:
Hungary
Campaign name:
Fatal Drop
Brand name:
MTV
Product/service:
MTV
Executive Creative Director:
Jaime Mandelbaum
Creative Director:
Laszlo Falvay
Art Director:
Akos Komlovszky
Copywriter:
Zsofia Erdei
Designer:
Virag Szorenyi
Account Director / Manager:
Zsofia Wagner
Managing Director:
Laszlo Aczel
Strategic Planner / Strategist:
Klara Jokai
Agency Producer:
Agnes Nagy
Other credits:
Hargitta Csik Laura Hajdu