Football Star Agency: Bruketa&Žinić&Grey, Zagreb Advertiser: Heineken Croatia Group: E Digital & mobile

Creative idea explanation

HEINEKEN Croatia was inspired by the saying “Actions speak louder than words” so instead of investing in an expensive campaign, they decided to lower the beer prices during The World Cup 2018. The agency took the brief – make a cheaper campaign – literally by creating a series of online videos showing how a cheap campaign looks like.

Advertiser:
Heineken Croatia
Additional company:
Bruketa&Žinić&Grey
Agency network:
GREY
Country:
Croatia
Campaign name:
Beer is more important
Brand name:
Karlovačko pivo
Product/service:
Karlovačko pivo
Executive Creative Director:
Siniša Waldinger
Creative Director:
Ivo Payer
Art Director:
Tanja Pružek Šimpović
Copywriter:
Vanja Činić
Designer:
Tomislav Šestak
Account Director / Manager:
Valentina Bugarin
Client Account Director / Manager:
Valentina Bugarin
Film production:
Kabinet
Director:
Hrvoje Hribar
Director of Photography:
Radislav Jovanov - Gonzo
Digital production:
Drap
Digital Strategist:
Publicis, Hrvoje Barišić
Other credits:
Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Group Brand Manager), Nina Gračanin (Brand Manager), Tamara Podnar (Junior Brand Manager), Ana Krstić (Account Executive)