Fries Agency: DDB Budapest Advertiser: McDonald's Group: H Craft
Fries

Creative idea explanation

Created as an imagined long exposure shot, the lights of cars on the road together make up the icon of a pack of fries. The message: McDrive is open 24/7. The billboards were placed near McDrives, next to the Hungarian highways and in the outskirts of the city.

Advertiser:
McDonald's
Additional company:
-
Agency network:
DDB WORLDWIDE
Country:
Hungary
Campaign name:
Fries
Brand name:
McDonald's
Product/service:
McDrive
Creative Director:
Karolina Galácz, Zsolt Balogh
Art Director:
Emese Gillotte
Copywriter:
Dorottya Tóth
Illustrator:
Gravy
Digital Creative:
Gravy
Other credits:
Head of Art: Guilherme Somensato