GOODIČESKÝ WITH A PAL Agency: Leo Burnett Moscow Advertiser: LLC Baltika Group: A Film

Creative idea explanation

On the eve of football summer, Zatecky Gus brand shooted continuation of the advertising campaign “Goodičeský’, title of which became the famous meme in social networks. Video acquaints spectators with brewery’s weekdays in Zatecky town, where everyday’s a joy. Brewers share their positive Czech attitude towards life with the world, musical interpretation of which is “Ode to the Joy”, new hymn of ZG brand. Actions of the video are on the brewer’s roof, where Czech friends organized humble party after work. Everything there’s infused with the wish to enjoy life. In a truly way it’s radiated by the chief brewer Pan Gus, who invited another famous pan – Guus Hiddink.

Advertiser:
LLC Baltika
Additional company:
LLC Baltika
Agency network:
LEO BURNETT
Country:
Russian Federation
Campaign name:
GOODIČESKÝ
Brand name:
ZATECKY GUS
Product/service:
non-alcoholic beer
Executive Creative Director:
Mikhail Kudashkin
Creative Director:
Yury Volovsky
Art Director:
Aleksandr Bayartaev, Inna Efimova, Semen Kirilin
Copywriter:
Sergey Shabrov
Account Director / Manager:
Tatiyana Zarayskaya
Production company:
Action Films
Director:
Damien O’Donnel
Agency Producer:
Oxana Severin
Post production producer:
Andrey Puchkov