Creative idea explanation
The campaign for the redisplayed permanent collection of the Upper Belvedere should offer fresh approaches to world-famous masterpieces and reposition the museum as place of knowledge of the world and of oneself. The result is a series by photo artist Stefan Draschan, which allows art and art lovers to merge together. ‘People matching artworks“ shows museum visitors that coincidentally form a perfect symbiosis with the artworks.
Advertiser:
Österreichische Galerie Belvedere (The Austrian Gallery)
Additional company:
Österreichische Galerie Belvedere
Agency network:
TBWA WORLDWIDE
Country:
Austria
Campaign name:
People Matching Artworks
Brand name:
The Upper Belvedere
Product/service:
The permanent collection of The Upper Belvedere
Executive Creative Director:
Gerda Reichl-Schebesta
Creative Director:
Bernhard Grafl
Art Director:
Bernhard Grafl
Account Director / Manager:
Kinga Iakabffy
Client Account Director / Manager:
Stella Rollig und Wolfgang Bergmann
Managing Director:
Irene Sagmeister
Photographer:
Stefan Draschan
Österreichische Galerie Belvedere (The Austrian Gallery)
Additional company:
Österreichische Galerie Belvedere
Agency network:
TBWA WORLDWIDE
Country:
Austria
Campaign name:
People Matching Artworks
Brand name:
The Upper Belvedere
Product/service:
The permanent collection of The Upper Belvedere
Executive Creative Director:
Gerda Reichl-Schebesta
Creative Director:
Bernhard Grafl
Art Director:
Bernhard Grafl
Account Director / Manager:
Kinga Iakabffy
Client Account Director / Manager:
Stella Rollig und Wolfgang Bergmann
Managing Director:
Irene Sagmeister
Photographer:
Stefan Draschan