REAL LIFE TESTS Agency: MCCANN BUCHAREST Advertiser: VODAFONE ROMANIA Group: T Brand building
Golden Drum,Shortlist

Creative idea explanation

While all mobile operators try to claim “best network”, Vodafone wanted to demonstrate it. “Real life tests” is a long term platform that aims to prove key network features by connecting people in extreme conditions with the entire country. The most remote shepherd became an internet celebrity; two lonely grannies transformed their apartment into a pop-up diner; forgotten UNESCO human treasures got their own live talk-show online. In 2017, the whole country got to race Romania’s top rally pilot in real time through a mobile game. Vodafone claimed #1 network each year with a historical differentiation of 71.4% in innovation.

Advertiser:
VODAFONE ROMANIA
Additional company:
WAVEMAKERS
Agency network:
MCCANN WORLDGROUP
Country:
Romania
Campaign name:
REAL LIFE TESTS
Brand name:
VODAFONE
Product/service:
TELECOMMUNICATIONS
Executive Creative Director:
CATALIN DOBRE
Creative Director:
RUXANDRA PAPUC
Art Director:
DANIEL STRUGARIU
Account Director / Manager:
DOINA IONESCU, ANDREEA SPILCA, CARMEN MARIN, DIANA PATRICHE
Client Account Director / Manager:
LAURA BARBU, ROMINA TAZLAOANU, NICOLETA MAICAN, IULIANA MARATU
Senior Planner:
DIANA CEAUSU, BIANCA TRONCEA
Agency Producer:
TIBERIU MUNTEANU, ALEXANDRU PLATON, ALEX IONESCU