The Dam Project Agency: Scholz & Friends Warsaw Advertiser: PGE Group: C. Outdoor
Shortlist,Silver Drum
The Dam Project

Creative idea explanation

Poland is one of the largest coal-mining countries in Europe. However, more and more energy comes from renewable resources. That is why PGE, the largest national energy group in Poland, decided to raise public awareness of eco energy. To show how eco energy works, we used water and only water to create an impressive image of local nature by removing dirt from the surface of the Solina Dam. We wanted to pay tribute to the local nature and present the symbols of Bieszczady region.

Advertiser:
PGE
Campaign name:
The Dam Project
Entrant:
Scholz & Friends Warsaw
Country:
POLAND
Brand name:
PGE
Product/service:
Ecological renewable energy
Art Director:
Tomasz Ziemiański,Piotr Fuk,
Creative Director:
Józef Dutkiewicz
Copywriter:
Bartosz Jeglejewski
Account Director / Manager:
Marcin Jeziorski,Jagoda Rutowicz,
Illustrator:
Przemek Trust Truściński