The good life

Agency: New Moment New Ideas Company doo Skopje
Advertiser: Pekabesko
Group: E. Direct communication
Category: 65. Packaging design for mass produced goods and services
Advertiser: Pekabesko
Campaign name: The good life
Entrant: New Moment New Ideas Company doo Skopje
Brand name: Pekabesko Pate
Product/service: Pate
Art Director: Jana Miseva
Executive Creative Director: Dusan Drakalski
Creative Director: Nikola Vojnov
Copywriter: Nikola Vojnov, Jana Miseva
Account Director / Manager: Filip Dimitrov
Client Account Director / Manager: Slobodan Kutrevski
Illustrator: Jana Miseva
The good life

Creative idea explanation

PEKABESKO is 100% natural, ensuring proper care and a proper life cycle for the animals involved in the making of the Pate. This fact gave us the amazing opportunity to envision the good life and the freedom of each animal at PEKABESKO FARM. The imagined wilderness of these animals is reflected into our packaging design. In addition, we had to add the right dynamics and the accidents in order to deliver just the right epilogue to each story in each Good Life Pate.