Tomatoes Agency: McCann Madrid Advertiser: ALDI Supermarket Group: B Print
Golden Drum,Shortlist
Tomatoes

Creative idea explanation

We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started.
Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.

Advertiser:
ALDI Supermarket
Additional company:
McCann Barcelona
Agency network:
MCCANN WORLDGROUP
Country:
Spain
Campaign name:
Fresh Prints
Brand name:
ALDI Supermarket
Product/service:
Fresh products
Executive Creative Director:
Jon Lavín, Raquel Martínez, Maite Carrillo
Creative Director:
Fernando Cerezo, Jaume Rufach, Eduard Cubel
Art Director:
Fernando Cerezo, Max Gener
Copywriter:
Mónica Moro, Jon Lavín
Account Director / Manager:
Eva Soler, Kelya Rodríguez
Production company:
Craft
Director of Photography:
Pere Pascual
Agency Producer:
Sara Cuadrado, Raquel Aguinaga
Other credits:
- Chief Creative Officer: Mónica Moro- General Creative Director: Marta Llucia- President of Creative Leadership Europe: Adrian Botan - Media Agency: Havas Media Bacelona