Creative idea explanation
We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started.
Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.
Executive Creative Director:
Jon Lavín, Raquel Martínez, Maite Carrillo
Fernando Cerezo, Jaume Rufach, Eduard Cubel
Fernando Cerezo, Max Gener
Mónica Moro, Jon Lavín
Account Director / Manager:
Eva Soler, Kelya Rodríguez
Director of Photography:
Sara Cuadrado, Raquel Aguinaga
- Chief Creative Officer: Mónica Moro- General Creative Director: Marta Llucia- President of Creative Leadership Europe: Adrian Botan - Media Agency: Havas Media Bacelona