Tomatoes Agency: McCann Madrid Advertiser: ALDI Supermarket Group: B Print
Golden Drum,Shortlist

Creative idea explanation

We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started.
Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.

ALDI Supermarket
Additional company:
McCann Barcelona
Agency network:
Campaign name:
Fresh Prints
Brand name:
ALDI Supermarket
Fresh products
Executive Creative Director:
Jon Lavín, Raquel Martínez, Maite Carrillo
Creative Director:
Fernando Cerezo, Jaume Rufach, Eduard Cubel
Art Director:
Fernando Cerezo, Max Gener
Mónica Moro, Jon Lavín
Account Director / Manager:
Eva Soler, Kelya Rodríguez
Production company:
Director of Photography:
Pere Pascual
Agency Producer:
Sara Cuadrado, Raquel Aguinaga
Other credits:
- Chief Creative Officer: Mónica Moro- General Creative Director: Marta Llucia- President of Creative Leadership Europe: Adrian Botan - Media Agency: Havas Media Bacelona