Golden Drum Grand Prix,Shortlist
Creative idea explanation
In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.
Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.
Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Executive Creative Director:
Pablo Dominguez Agregan
Account Director / Manager:
Łukasz Deoniziak, Patrycja Rozwadowska
Client Account Director / Manager:
Marcin Gaworski, Magdalena Kozanowska
Strategic Planner / Strategist:
Community Manager - Michał KaliściakJunior PR Manager - Aleksandra Kobyłecka