Unbreakable Rainbow Agency: 180heartbeats + JvM, Warsaw Advertiser: Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation Group: C OOH (Out of home)
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Unbreakable Rainbow

Creative idea explanation

In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.
Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.

Advertiser:
Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Additional company:
/
Agency network:
INDEPENDENT AGENCY
Country:
Poland
Campaign name:
Unbreakable Rainbow
Brand name:
Ben&Jerry's
Product/service:
Ben&Jerry's
Executive Creative Director:
Mikołaj Sadowski
Creative Director:
Martin Winther
Art Director:
Pablo Dominguez Agregan
Copywriter:
Mateusz Gaca
Designer:
Marek Kaleta
Account Director / Manager:
Łukasz Deoniziak, Patrycja Rozwadowska
Client Account Director / Manager:
Angelika Puczyńska
Managing Director:
Marcin Gaworski, Magdalena Kozanowska
Strategic Planner / Strategist:
Jacek Karolak
PR Director:
Magdalena Łukasiuk
Photographer:
Michał Murawski
Digital Strategist:
Adam Kręgielewski
Event production:
Łukasz Deoniziak
Other credits:
Community Manager - Michał KaliściakJunior PR Manager - Aleksandra Kobyłecka