Yes awkward. – Hearth Agency: Mito Budapest Advertiser: National Media and Infocommunications Authority Group: B Print
Yes awkward. - Hearth

Creative idea explanation

‘Emojis are so straightforward, aren’t they?
They aren’t. Just like online aggression.
Harassment. Or identity theft.
The National Media and Infocommunications
Authority of Hungary has been operating its Internet Hotline since 2011 to help young people struggling with unlawful interactions online.
We had to help them deliver this message in digital, out-of-home, public transportation and print, so that youngsters care, understand and act.’

Advertiser:
National Media and Infocommunications Authority
Additional company:
Mindshare Hungary
Agency network:
INDEPENDENT AGENCY
Country:
Hungary
Campaign name:
Yes awkward.
Brand name:
National Media and Infocommunications Authority
Product/service:
Internet hotline
Creative Director:
Balázs Pőcze
Copywriter:
Boglárka Mészáros, Anna Mécs
Designer:
Georgina Csörgő, Rajmund Domján, Ferenc Kapitány, Tibor Lovas, Bea Magyar
Account Director / Manager:
Mezei Márk
Strategic Planner / Strategist:
Brigi Csurgó