Mother and Child

Šifra: B18016GD19Agencija: Havas PragueNaročnik komunikacij: Amnesty International
Skupina: B Print, B18 Social good

Kreativna ideja

Electromobility is becoming an industry changing phenomenon of close future. People think that buying an electric car is like doing a good deed. We are questioning this “purity” by documenting the far side of electromobility focused on origin of cobalt (an important substance in car batteries). We are revealing conditions in cobalt mines of the Democratic Republic of the Congo where miners, one third of which are children, work in inhuman conditions. The pictures were taken in real mines in the Dem.Rep. of the Congo. So it is authentic and has a disruptive message juxtaposing battery life and human one.

  • Ime znamke ali podznamke: Amnesty International
  • Naročnik komunikacij: Amnesty International
  • Izdelek / storitev: Human rights
  • Ime kampanje: Electric Slaves
  • Agencijska mreža: HAVAS WORLDWIDE
  • Agencija: Havas Prague
  • Druge sodelujoče agencije oz. Partnerji: Dream Studios
  • Produkcijska hiša: Dream Studios
  • Spletni naslov: https://electricslaves.org
  • Kreativni direktor: Jakub Kolarik, Petr Cech
  • Umetniški direktor: Jakub Kolarik, Pavel Slovacek
  • Tekstopisec: Petr Cech, Zdenek Buchtela
  • Fotograf: Gwenn Dubourthoumieu
  • Producent - agencija: Tereza Letfusova
  • Druge sodelujoče agencije oz. Partnerji: Account manager: Martina Figurova