Tyskie's Elevator

Šifra: C19005GD19Agencija: GONG GliwiceNaročnik komunikacij: Kompania Piwowarska S.A.
Skupina: C OOH (Out of home), C19 Food & Drinks

Kreativna ideja

Poles are much more hostile and distrustful of one another than less a decade ago. The neighborly relationships - once very strong - are falling apart. So we took an ordinary elevator in an ordinary block of flats and turned it into a place that was designed for meeting people in the first place: a Tyskie’s bar. The experiment brought neighbors together for the first time, while their story opened a nationwide discussion about the openness of Poles.

  • Ime znamke ali podznamke: Tyskie
  • Naročnik komunikacij: Kompania Piwowarska S.A.
  • Izdelek / storitev: Tyskie Gronie Beer
  • Ime kampanje: Tyskie's Elevator
  • Agencijska mreža: SERVICEPLAN
  • Agencija: GONG Gliwice
  • Druge sodelujoče agencije oz. Partnerji: Kompania Piwowarska S.A. / Sputnik Studio / Zenith Poland / Tailor Made PR
  • Produkcijska hiša: SPUTNIK STUDIO
  • Spletni naslov: https://www.facebook.com/tyskie/videos/240552340205963/UzpfSTEzNjE0MDMxMTQ6MTAyMTkzMTI0MjQzNDU2NDU/
  • Izvršni kreativni direktor: Bartek Gołębiowski
  • Kreativni direktor: Michał Bucholc
  • Umetniški direktor: Tomasz Loska
  • Tekstopisec: Piotr Gruba
  • Direktor projektov: Monika Poryszewska
  • Režiser: Karolina Lewicka
  • Direktor fotografije: Marta Pruska
  • Glasba: JUICE STUDIO Poland
  • Post produkcija: Locomotive
  • Producent post produkcij: Gosia Nocoń
  • Vodja digitalnih projektov: Konrad Słonecki
  • Druge sodelujoče agencije oz. Partnerji: Tycjan Lewandowski - Brand Director, Gosia Dzisiewska - Brand Manager, Szymon Skoczylas - Senior Brand Manager, Paulina Czaplińska - PR Senior Account Executive, Agnieszka Hawryluk - Senior Media Planner, Marta Bajtała - Senior Project Manager