HALF FULL

Šifra: C19006GD19Agencija: MCCANN WORLDGROUP ROMANIANaročnik komunikacij: COCA COLA ROMANIA
Skupina: C OOH (Out of home), C19 Food & Drinks

Kreativna ideja

In a country where negativity is being fueled 24/7, on all channels, Coca-Cola wanted to bring people together through positivity. If no media channel was reporting on positive news, we invented a new one.  The Half Full bottle is the iconic bottle, filled literally from the half up. Each bottle displayed positive news, selected by a team of journalists and PR, hijacking the negative conversation with a positive point of view. The bottles were displayed and distributed through a multi-channel campaign, samplings and a Facebook chatbot that let people personalize them with their own positive news.

  • Ime znamke ali podznamke: Coca-Cola
  • Naročnik komunikacij: COCA COLA ROMANIA
  • Izdelek / storitev: COCA COLA
  • Ime kampanje: HALF FULL
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: MCCANN WORLDGROUP ROMANIA
  • Druge sodelujoče agencije oz. Partnerji: MCCANN BUCHAREST, MRM//MCCANN BUCHAREST, UM ROMANIA, MCCANN PR
  • Izvršni kreativni direktor: CATALIN DOBRE
  • Kreativni direktor: SIMONA SUMAN
  • Umetniški direktor: CORINA IONITA
  • Tekstopisec: IOANA ENACHE, DENISA ARMASU
  • Direktor projektov: AMALIA JAKAB, MADALINA PATACHIA, SOFRONE ANDREEA, ROCSANA MARIN,
  • Direktor odnosov z naročniki: MIRUNA SMEUREANU, CORINA RIJNITA, IULIANA NEDELCU, ANDREEA COTET
  • Strateški medijski načrtovalec: VICTOR CROITORU, SANDINA CRISIARCU, DANA CHITRUSCA, OANA GRIGORE, MARIANA CIOBANU, ANCA POPESCU, ANDREEA GAVRILESCU, LILIANA COMAN, RAMONA RADU
  • StarejšI načrtovalec: ANDREI FLORIAN
  • Odnosi z javnostmi: LAVINIA CHICAN, MIHAELA DUMITRASCU, MARIA IORDACHE, ANDREEA BARA
  • Producent - agencija: TIBERIU MUNTEANU, ALEX IONESCU, ALEX POPA
  • Druge sodelujoče agencije oz. Partnerji: COLORBITOR