Unhashtag Vienna - See Vienna. Not #Vienna

Šifra: C22005GD19Agencija: WIEN NORD + NOW (Vienna)Naročnik komunikacij: Vienna Tourist Board
Skupina: C OOH (Out of home), C22 Transport, travel & tourism

Kreativna ideja

With ‘Unhashtag Vienna’ the Vienna Tourist Board launched an initiative to encourage visitors to not only see the city and its highlights through the lens of a smartphone camera. The big red hashtag – the visual key element of our campaign – became its disruptive symbol by ‘disturbing’ otherwise perfect vacation moments. With Out-of-home flights in Germany and the UK as well as in New York City and Silicon Valley the polarizing campaign was taken exactly to the places where sharing, posting an hashtagging originated from – right on the doorstep of the world’s largest IT giants and opinion leaders.

  • Ime znamke ali podznamke: Vienna
  • Naročnik komunikacij: Vienna Tourist Board
  • Izdelek / storitev: Vienna
  • Ime kampanje: Unhashtag Vienna
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: WIEN NORD + NOW (Vienna)
  • Druge sodelujoče agencije oz. Partnerji: Austrian National Tourist Office, Bacon & Bold, Tischlerei J. Pucher
  • Produkcijska hiša: apart (Elli Schindler)
  • Spletni naslov: https://unhashtag.vienna.info
  • Izvršni kreativni direktor: Edmund Hochleitner
  • Kreativni direktor: Edmund Hochleitner, Bernd Wilfinger, Christian Hellinger
  • Umetniški direktor: Judith Kroisleitner, Christina Hosiner
  • Tekstopisec: Leopold Kreczy, Josephine Gasser
  • Oblikovalec: DTP: Wolfgang Brandstätter, René Vogelmann, Cosmin Lupu, Georg Straka
  • Direktor projektov: Katja Oswald-Steinbauer, Stefan Graf, Carina Stölzle
  • Direktor odnosov z naročniki: Markus Mazuran
  • Generalni direktor: Markus Mazuran
  • Fotograf: Paul Bauer Photo
  • Filmska produkcija: Slash Creative Studio, MXR Productions
  • Režiser: Alexander Haberfellner (Slash)
  • Direktor fotografije: Alexander Haberfellner (Slash)
  • Post produkcija: Slash Creative Studio, MXR Productions
  • Producent post produkcij: Thomas Scharf
  • Organizacija in izvedba dogodkov: Vienna Tourist Board
  • Druge sodelujoče agencije oz. Partnerji: Director Brand Management & B2C Marketing (Client): Claudia Wieland Team Manager B2C Marketing (Client): Lukas Merl Integrated Campaign Manager/Project Lead (Client): Ann-Kathrin Hitz Brand Management (Client): Patrick Hilz, Julia Forst