KATALOG

Unhashtag Vienna - See Vienna. Not #Vienna

Nagrade: Ožji izbor
Šifra: C22005GD19
Agencija: Vienna Tourist Board
Naročnik komunikacij: WIEN NORD + NOW (Vienna)
Skupina: C OOH (Out of home), C22 Transport, travel & tourism

Kreativna ideja

With ‘Unhashtag Vienna’ the Vienna Tourist Board launched an initiative to encourage visitors to not only see the city and its highlights through the lens of a smartphone camera. The big red hashtag – the visual key element of our campaign – became its disruptive symbol by ‘disturbing’ otherwise perfect vacation moments. With Out-of-home flights in Germany and the UK as well as in New York City and Silicon Valley the polarizing campaign was taken exactly to the places where sharing, posting an hashtagging originated from – right on the doorstep of the world’s largest IT giants and opinion leaders.

Ime znamke ali podznamke: Vienna
Naročnik komunikacij: Vienna Tourist Board
Izdelek / storitev: Vienna
Ime kampanje: Unhashtag Vienna
Agencijska mreža: INDEPENDENT AGENCY
Agencija: WIEN NORD + NOW (Vienna)
Druge sodelujoče agencije oz. Partnerji: Austrian National Tourist Office, Bacon & Bold, Tischlerei J. Pucher
Produkcijska hiša: apart (Elli Schindler)
Spletni naslov: https://unhashtag.vienna.info
Izvršni kreativni direktor: Edmund Hochleitner
Kreativni direktor: Edmund Hochleitner, Bernd Wilfinger, Christian Hellinger
Umetniški direktor: Judith Kroisleitner, Christina Hosiner
Tekstopisec: Leopold Kreczy, Josephine Gasser
Oblikovalec: DTP: Wolfgang Brandstätter, René Vogelmann, Cosmin Lupu, Georg Straka
Direktor projektov: Katja Oswald-Steinbauer, Stefan Graf, Carina Stölzle
Direktor odnosov z naročniki: Markus Mazuran
Generalni direktor: Markus Mazuran
Fotograf: Paul Bauer Photo
Filmska produkcija: Slash Creative Studio, MXR Productions
Režiser: Alexander Haberfellner (Slash)
Direktor fotografije: Alexander Haberfellner (Slash)
Post produkcija: Slash Creative Studio, MXR Productions
Producent post produkcij: Thomas Scharf
Organizacija in izvedba dogodkov: Vienna Tourist Board
Druge sodelujoče agencije oz. Partnerji: Director Brand Management & B2C Marketing (Client): Claudia Wieland Team Manager B2C Marketing (Client): Lukas Merl Integrated Campaign Manager/Project Lead (Client): Ann-Kathrin Hitz Brand Management (Client): Patrick Hilz, Julia Forst

Image
Play

Signup to our NEWSLETTER