Make Poland Pretty Again

Šifra: C24003GD19Agencija: McCann Worldgroup Poland WarsawNaročnik komunikacij: Mastercard
Skupina: C OOH (Out of home), C24 Retail & public services

Kreativna ideja

Poland is a beautiful country spoiled by ugly signboards. This affects both small business and Mastercard. In order to change that we teamed up with NGO's specializing in urban aesthetics and launched www.dobryznak.org - a digital marketplace connecting merchants with designers and signboard makers. To promote it we initiated over 100 makeovers for those small business owners who decided to go cashless. Each new storefront is a work of art created by top Polish designers. Each one receives a Mastercard signature.

  • Ime znamke ali podznamke: Mastercard
  • Naročnik komunikacij: Mastercard
  • Izdelek / storitev: Mastercard
  • Ime kampanje: Make Poland Pretty Again
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: McCann Worldgroup Poland Warsaw
  • Druge sodelujoče agencije oz. Partnerji: Traffic Design, PAPAYA.ROCKS
  • Produkcijska hiša: Craft Worldwide, Traffic Design
  • Spletni naslov: https://dobryznak.org
  • Izvršni kreativni direktor: Adrian Botan, Catalin Dobre, Marcin Sosiński
  • Kreativni direktor: Bartek Klimaszewski
  • Umetniški direktor: Janina Szwykowska, Bartosz Włodarczyk
  • Tekstopisec: Małgorzata Garapich Nowicka, Łukasz Kołakowski, Zbigniew Marczak
  • Oblikovalec: Bartosz Włodarczyk, Agata Pietraszko, Paweł Ryżko, Grupa Projektor, Misty Czuż, Maciej Połczyński, Eugenia Tynna, Jarosław Michalski
  • Direktor projektov: Małgorzata Tereszczenko
  • Direktor odnosov z naročniki: Marta Życińska, Jerzy Hołub, Marta Borówka
  • Generalni direktor: Wojciech Borowski
  • Strateg: Marcin Samek, Paweł Sitnicki
  • Odnosi z javnostmi: Anna Marciniak, Solski PR
  • Fotograf: Rafał Kołsut
  • Filmska produkcija: PAPAYA.ROCKS
  • Režiser: Martin Rath
  • Direktor fotografije: Michał Dymek, Michał Łuka, Tomasz Ziółkowski
  • Glasba: Music: Universal Production
  • Scenarist: Justa Robotycka
  • Producent - agencija: Kacper Sawicki, Paweł Bondarowicz, Grzegorz Hałka
  • Post produkcija: Anna Garncarczyk, Rafał Jastrzębski
  • Producent post produkcij: Coloroffon, Aneta Wyszyńska - Uryś
  • Spletna produkcija: Julia Guz