Hear The Taste Of Chocolate

Šifra: D28008GD19Agencija: CORD WarsawNaročnik komunikacij: LOTTE Wedel
Skupina: D Audio, D28 Food & Drinks

Kreativna ideja

The brief was to re-create the sound of chocolate with a touch of ASMR – Gorzka (dark) specifically. We recorded genuine crushing of cacao nibs, mashing of chocolate paste, rustling seeds, pouring powder, cutting and cracking of Gorzka. The music composition with subtle sounds processed in the right manner achieved the result of rhythmic, soothing ASMR, at the same time bearing the art of chocolate-making in it, step by step. We illustrated 170-year-old craft of Wedel merely with sound. Thanks to real-life recordings we gave it 100% authenticity and the campaign initially designed for Instagram was expanded to cinemas and radio.

  • Ime znamke ali podznamke: Wedel
  • Naročnik komunikacij: LOTTE Wedel
  • Izdelek / storitev: Dark chocolate
  • Ime kampanje: Hear The Taste Of Chocolate
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: CORD Warsaw
  • Druge sodelujoče agencije oz. Partnerji: Ogilvy
  • Produkcijska hiša: Film Fiction
  • Spletni naslov: https://www.youtube.com/watch?v=OfLdeW8RPgM
  • Izvršni kreativni direktor: Maciej Twardowski
  • Umetniški direktor: Kaja Dobrzańska
  • Tekstopisec: Adrianna Hochmańska
  • Direktor odnosov z naročniki: Natalia Krzyśków
  • Strateg: Elżbieta Twardowska
  • StarejšI načrtovalec: Barbara Niedziela
  • Glasba: Michał Krajewski, Aneta Kabsa
  • Producent - agencija: Justyna Hołocińska-Oracz
  • Post produkcija: Rio de Post
  • Spletni načrtovalec: Magdalena Mazurkiewicz
  • Druge sodelujoče agencije oz. Partnerji: Account Executive: Marta Wereszczyńska Composer: Tomasz Bogacki, Kamil Sajewicz