True Colors of Slovakia

Šifra: D28009GD19Agencija: TRIAD BratislavaNaročnik komunikacij: Pernod Ricard Slovakia
Skupina: D Audio, D28 Food & Drinks

Kreativna ideja

Based on ABSOLUTS’s worldwide brand heritage of bringing different people together, it was about to make it’s first big campaign in Slovakia – one of the most xenophobic countries in Europe. We found a beautiful overlap with the brand and Slovak culture in the connection of a black singer, Natalie and a famous folklore song “Slovak mothers” that we remixed into a contemporary club track. Using the track and a Spotify branded playlist, we raised money for an antiracist NGO. This resulted in the most talked about campaign in Slovak history with 16,5 milion earned media impressions and +117% sales increase.

  • Ime znamke ali podznamke: ABSOLUT Vodka
  • Naročnik komunikacij: Pernod Ricard Slovakia
  • Izdelek / storitev: ABSOLUT Vodka
  • Ime kampanje: True Colors of Slovakia
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: TRIAD Bratislava
  • Izvršni kreativni direktor: Martin Woska
  • Kreativni direktor: Vlado Kurek
  • Umetniški direktor: Csilla Polak, Adam Majko
  • Tekstopisec: Vlado Kurek, Matúš Hliboký
  • Direktor projektov: Zuzana Tvarošková
  • Direktor odnosov z naročniki: Silvia Klimková
  • Generalni direktor: Maru Mitlíková
  • Strateg: Martin Woska
  • Fotograf: Matúš Bence
  • Filmska produkcija: Peter Hledík
  • Režiser: Pepe Ehrenberger
  • Glasba: Jimmy Pe
  • Producent - agencija: Viliam Jánošík, Katarína Chudá
  • Spletna produkcija: Ján Timoranský, Roman Janajev
  • Spletni načrtovalec: Alan Holub, Ján Papač
  • Vodja digitalnih projektov: Katarína Šebová, Alan Holub