Block Wish

Šifra: E38004GD19Agencija: SOK Media, HelsinkiNaročnik komunikacij: HOK-Elanto
Skupina: E Digital & mobile, E38 Social networking solutions & community sites

Kreativna ideja

Alepa is a convenience store chain in Finland. They were running behind competition on how people saw their store selection and how the selection fit the surrounding neighbourhood. People felt that they could not get their voice heard. To fix this we built a hyper local digital initiative called 'Block Wish'. It is a logistics & production line turn around which uses a chatbot to help Finns to get their product wishes in the shelves of their local Alepa. Block Wish helped Alepa to frog leap to be seen as the most customer centric store chain in Finland.

  • Ime znamke ali podznamke: Alepa
  • Naročnik komunikacij: HOK-Elanto
  • Izdelek / storitev: Block Wish
  • Ime kampanje: Block Wish
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: SOK Media, Helsinki
  • Druge sodelujoče agencije oz. Partnerji: Accenture, Carat Finland, Wörks, Avidly, Netprofile, TBWA\Helsinki
  • Spletni naslov: http://foryoureyeson.ly/2019/goldendrum/alepa/blockwish/
  • Kreativni direktor: Lauri Toivonen
  • Oblikovalec: Teemu Äijälä
  • Direktor odnosov z naročniki: Tuomas Ahola, Merja Mustonen
  • Strateški medijski načrtovalec: Juha Halmesvaara, Kirsi Riipinen, Kaisa Rissanen
  • Strateg: Janne Lehtinen, Krista Pihlhjerta
  • Ilustrator: Misha Lagerstedt
  • Producent - agencija: Jaakko Veijola, Minna Kommeri, Paul Nyman, Tuukka Sinisalo
  • Spletna produkcija: Jussi Lehtiniemi, Pinja Kuosmanen, Tomas Linberg, Arttu Laaksonen, Samu Teittinen
  • Druge sodelujoče agencije oz. Partnerji: Annikki Rosander, Antti Rantalahti, Markus Sillanpää, Sallamaari Muhonen, Juha Frey, Jyrki Poutiainen, Erno Reinikainen, Joni Furstenborg, Tuomas Perälä