Union’s d.glass

Šifra: E38006GD19Agencija: Agencija 101, LjubljanaNaročnik komunikacij: Pivovarna Laško Union
Skupina: E Digital & mobile, E38 Social networking solutions & community sites

Kreativna ideja

The GOT saga was about to end and we decided to use the fact that Union has a dragon in the core of its visual identity. On the first summer day we launched a social media campaign attracting our viewers with a special beer glass. Users connected the dots and applauded the idea, although we had absolutely no connections with HBO’s series. The social media first campaign achieved huge viral attention,reaching 35% of Slovenia’s social media users (organic reach) with just 2 posts and created a long list of users that wanted their unique dragon’s beer glass piece.

  • Ime znamke ali podznamke: Pivovarna Laško Union
  • Naročnik komunikacij: Pivovarna Laško Union
  • Izdelek / storitev: Union
  • Ime kampanje: Union’s d.glass
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Agencija 101, Ljubljana
  • Spletni naslov: https://www.facebook.com/Pivovarna.Union/videos/570756233448835/
  • Kreativni direktor: Matjaž Germ
  • Umetniški direktor: Primož Kos
  • Tekstopisec: Jure Korenč
  • Oblikovalec: Neja Kalan
  • Direktor projektov: Anja Šeme Todorović
  • Druge sodelujoče agencije oz. Partnerji: Uroš Svenšek, Digital Expert Estera Premk, Social Media Manager Tina Slivnik, Project Manager Tjaša Kožar, Project Manager Assistant Client: Ajda Jurkas, Senior Brand Manager Nina Tomše, Brand Manager