Hate Couture

Šifra: E38010GD19Agencija: Publicis Italy, MilanNaročnik komunikacij: Diesel
Skupina: E Digital & mobile, E38 Social networking solutions & community sites

Kreativna ideja

At one point or another, we have all been victims of trolls, cyber bullies and online haters. But, when you expose online hate with irony and light-heartedness, you disarm that online hate. It loses its ability to cause harm. Our idea was to turn Diesel’s latest collection into a tool for doing just that: exposing, mocking and ultimately disarming online hate. It’s an idea we call Ha(u)te Couture. Each item is a reminder that the more hate you wear, the less you care.

  • Ime znamke ali podznamke: Diesel
  • Naročnik komunikacij: Diesel
  • Izdelek / storitev: Diesel
  • Ime kampanje: Hate Couture
  • Agencijska mreža: PUBLICIS
  • Agencija: Publicis Italy, Milan
  • Produkcijska hiša: Blink
  • Spletni naslov: https://www.facebook.com/Diesel/videos/265309297654796/
  • Kreativni direktor: Mihnea Gheorghiu, Thiago Cruz
  • Umetniški direktor: Simone Di Laus, Alex Eftimie, Victor Bustani
  • Tekstopisec: James Andrews, Anton Kuerschner, Ricardo Porto
  • Oblikovalec: Gianluca Chinnici
  • Direktor projektov: Eleni Charakleia, Barbara Pusca, Filippo D'Andrea
  • StarejšI načrtovalec: Bela Ziemann, Monica Radulescu
  • Filmska produkcija: Stink
  • Režiser: Jovan Todorovic
  • Direktor fotografije: Vitali Gelwich
  • Glasba: Michael Bertoldini, Seppl Kretz, Michiel Marsman, Jo Sandow, Marcel Wiebenga, Ilana Goldstoff, Stefanco Binotto
  • Producent - agencija: Francesca Zazzera, Marijana Vukomanovic
  • Post produkcija: MPC London
  • Producent post produkcij: Edward Taylor, George Brunt, Alex Snookes, Lucie Brant, Morten Vinther, Abhinav Sharda, Salil Thapa, Uday Veerapalli, Prasanth Palaparthi, Shyam Babu, Yoki
  • Druge sodelujoče agencije oz. Partnerji: CCO Publicis WW & CCO Publicis Groupe Italy - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini Head of Social - Stefano Perazzo Social Media Manager - Doina Tatu Editor - Milena Petrovic / Samuele Schiavo Art Buyer - Caterina Collesano Production - Blake Powell / Natalie Jacobson / Christophe Collette Colour - Mikey Rossiter / Evan Bauer