Fruktoviy Sad. “The sound of taste”

Šifra: E43001GD19Agencija: Kapibara, MoscowNaročnik komunikacij: PepsiCo
Skupina: E Digital & mobile, E43 Mobile content

Kreativna ideja

Every second user chooses juices based on its taste. The brand has improved the products taste, and 7 out of 10 people confirmed it. To stimulate Fruktoviy Sad purchase, we needed to tell people about that. How? Genuine emotions from taste can inspire trust in the product. We launched a federal campaign: we asked users to share their thoughts on the improved juice in voice messages in popular messengers. Fruktoviy Sad brand team together with the local celebrity Nikolay Baskov chose the most relevant voices. Using the winners’ voices, we created advertising on TV, radio, social media and online video.

  • Ime znamke ali podznamke: Fruktoviy Sad
  • Naročnik komunikacij: PepsiCo
  • Izdelek / storitev: Improved flavours of 5 most popular Fruktoviy Sad juices and blends (Apple, Multifruit, Orange, Peach-Apple, Tomato).
  • Ime kampanje: Fruktoviy Sad. “The sound of taste”
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Kapibara, Moscow
  • Kreativni direktor: Mitya Yusov
  • Umetniški direktor: Aleksandra Petryaeva
  • Direktor projektov: Daria Pivovarova
  • Direktor odnosov z naročniki: Nikita Ershov
  • Strateg: Eldar Bikinin
  • Producent - agencija: Tatiana Chepko
  • Producent post produkcij: Anastasia Shirshova