Huawei - The Frequency of Love

Šifra: G002GD19Agencija: MSL ITALIA - MILANNaročnik komunikacij: Huawei
Skupina: G Innovation

Kreativna ideja

“The Frequency of Love” is a unique experimental project that goes where no one has ever dared: for the first time we created a connection between man, technology and nature, through the universal language of music. Thanks to AI, Huawei has transformed whales love songs into familiar melodies to human ears, unveiling the beauty and the uniqueness of how Humpback whales express their love. Starting from a PR story we have created a deep 360° communication campaign that positions the brand as a pioneer in intelligent and emotional technologies field through special activations: guerrilla, digital, retail, press office, ATL

  • Ime znamke ali podznamke: Huawei
  • Naročnik komunikacij: Huawei
  • Izdelek / storitev: Mobile Phones
  • Ime kampanje: The Frequency of Love
  • Agencijska mreža: PUBLICIS
  • Agencija: MSL ITALIA - MILAN
  • Umetniški direktor: Roberto Porta
  • Tekstopisec: Alessandro Michetti
  • Direktor odnosov z naročniki: Azzurra Maiocchi
  • Generalni direktor: Daniela Canegallo
  • Odnosi z javnostmi: Azzurra Maiocchi
  • Druge sodelujoče agencije oz. Partnerji: Account team: Marilina Moramarco, Alessandra Franceschina, Francesca Volpi Strategic Team: Marco Fornaro, Luca Sinelli