Telekom Family TV Album

Šifra: G004GD19Agencija: MitoNaročnik komunikacij: Magyar Telekom
Skupina: G Innovation

Kreativna ideja

Almost 50% of TV purchases are smart TVs by now and still growing. However, this innovative medium is still unusual on the market but Telekom seized the opportunity to be the first in this field. Our goal was to reconnect the elderly to the family’s everydays with digitalism. Telekom developed the Telekom Family TV Album a unique and innovative smart TV application to help uniting families. It displays the family member’s photos shared with #tvalbum on Facebook so those, the elders who not use social media actively but use TV comfortably, can see them on their TV.

  • Ime znamke ali podznamke: Magyar Telekom
  • Naročnik komunikacij: Magyar Telekom
  • Izdelek / storitev: Telecommunication
  • Ime kampanje: Telekom Family TV Album
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Mito
  • Spletni naslov: https://tvalbum.hu/
  • Kreativni direktor: Balázs Pőcze
  • Umetniški direktor: Hargitta Csík
  • Direktor odnosov z naročniki: Gergely Szandi
  • Strateg: Brigitta Csurgó
  • Druge sodelujoče agencije oz. Partnerji: József Dubravszky, Norbert Fodor, Péter Kinka, Gergely Kisfali, Dániel Kövesházi, Tibor Lovas, Anna Mécs, Zsolt Szaniszló, Márta Tran Lam, Dávid Vass, Dóra Zsarnóczay