ThisAbles

Šifra: G020GD19Agencija: McCANN TLVNaročnik komunikacij: IKEA
Skupina: G Innovation

Kreativna ideja

ThisAbles by IKEA: democratizing home-furniture for people with disabilities with 3D printed add-ons. After realizing people with disabilities wish to be able to enjoy the same IKEA items, like everybody else, we decided it’s time to hack our own furniture.we developed 13 add-ons to our most essential products, that are available to download and 3D print on our special website ThisAbles.com. Free for everyone everywhere.Each add-on solving a different accessibility issue: Sofa elevating-legs for easier ascend, lamp button-enlargement. For those who wish to watch and experience these add-ons, we constructed the first-ever accessible space in IKEA store in Israel, and prepared a full web-series of video-tutorials for each add-on.

  • Ime znamke ali podznamke: IKEA
  • Naročnik komunikacij: IKEA
  • Izdelek / storitev: Retail / Furniture
  • Ime kampanje: ThisAbles
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: McCANN TLV
  • Spletni naslov: https://thisables.com/en/
  • Izvršni kreativni direktor: Eldad Weinberger, Nadav Pressman, Sigal Abudy, Adrian Botan
  • Kreativni direktor: Catalin Paduretu
  • Umetniški direktor: Dana Moshkowitz, Kfir Peretz
  • Tekstopisec: Eldar Yusupov, Idan Kravitz, Yiftach Sarig
  • Direktor projektov: Michal Popov
  • Direktor odnosov z naročniki: Bat El Assyag, Sapir Zagury-Geva
  • Generalni direktor: Carmen Bistrian
  • Strateg: Keren Goldenzweig
  • Odnosi z javnostmi: Corina Nica
  • Filmska produkcija: Sanjiv Mistry, Jamie Mietz, Jeremy Reichman
  • Producent - agencija: Neva Zerah, Emmanuelle Raz
  • Spletna produkcija: Meital Zeevi
  • Vodja digitalnih projektov: Eddie Goldenberg
  • Druge sodelujoče agencije oz. Partnerji: Access Israel: Yuval Wagner, founder of Access Israel Michal Rimon, CEO Access Israel Milbat NGO: Nachman plotinzky, Milbat general manger Yael shaked bregman, Deputy general manager Mariana ben david, Industrial designer,milbat Tomer Fadael, Industrial designer,milbat