fARytale Journey

Šifra: G022GD19Agencija: McCann Beograd, Belgrade , Drive, BelgradeNaročnik komunikacij: The Coca-Cola Company
Skupina: G Innovation

Kreativna ideja

Studies show that excessive use of smartphones during preschool age can have a negative effect on children’s attention span, learning ability, creative development, and even alienate them from their parents. We assembled a team of children's psychologists, writers, gaming industry and design experts to create „A fARytale Adventure“ – an interactive experience that transforms the mobile from something that separates kids from parents, into something that unites them. Through interactive learning, enriched with playable AR content, the book provides valuable moments that kids experience together with their parents.

  • Ime znamke ali podznamke: The Coca-Cola Company, NeXt Bući Bući
  • Naročnik komunikacij: The Coca-Cola Company
  • Izdelek / storitev: NeXt Bući Bući
  • Ime kampanje: fARytale Journey
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: McCann Beograd, Belgrade , Drive, Belgrade
  • Druge sodelujoče agencije oz. Partnerji: UM Beograd
  • Produkcijska hiša: Live View Studio
  • Izvršni kreativni direktor: Vladimir Ćosić
  • Umetniški direktor: Associate Creative Director Zdravko Kevrešan
  • Tekstopisec: Nemanja Ostojić
  • Direktor projektov: Jelena Lešević, Borisav Milisavac
  • Strateg: Aleksandar Milojević
  • Spletna produkcija: Marko Živković
  • Vodja digitalnih projektov: Tea Terzić, Vladimir Kondžulović
  • Druge sodelujoče agencije oz. Partnerji: Sonja Džuklevski, Stefan Gajić, Ivana Mijatović, Sonja Dragutinović, Biljana Kolaković, Flexis, Dreamdust, DME. Video, Dušan Trajković