John Dog Hausy

Šifra: H56002GD19Agencija: GPD AgencyNaročnik komunikacij: John Dog
Skupina: H Craft, H56 Best Use of Music

Kreativna ideja

While every single brand of dog food and accessories claims to deliver what’s best for both dog and its owner – one ACTUALLY delivers it. It’s John Dog, Polish online retailer, which proved it by creating a unique piece of content: a club song made solely from sampled barks and dog noises (100% edited dog sounds, nothing more), making the pets themselves react and enjoy this piece of music as much as their humans. Combine it with hypnotizing video and you get a recipe for almost 70 000 views for less than 50 euros spent on production and media.

  • Ime znamke ali podznamke: John Dog
  • Naročnik komunikacij: John Dog
  • Izdelek / storitev: Online shop www.johndog.pl
  • Ime kampanje: John Dog Hausy
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: GPD Agency
  • Spletni naslov: https://www.facebook.com/johndoglifestyle/videos/575603589610339/
  • Izvršni kreativni direktor: Łukasz Miszewski
  • Kreativni direktor: Elżbieta Piątkowska
  • Tekstopisec: Łukasz Miszewski, Sambor Kostrzewa
  • Oblikovalec: Maciej Talaga
  • Direktor projektov: Mateusz Cygan
  • Ilustrator: Maciej Talaga
  • Glasba: Sambor Kostrzewa
  • Druge sodelujoče agencije oz. Partnerji: Motion Designer: Rita Verniers Sound Engineer: Krystian Musiał Sound Engineer: Arkadiusz Namysłowski