Hockey Lullabies

Šifra: S012GD19Agencija: Wiktor Leo Burnett, BratislavaNaročnik komunikacij: Slovak Ice Hockey Federation
Skupina: S Activation

Ideja kampanje

The Ice Hockey World Junior Championship took place during Christmas in Canada once again and this caused time shift in Slovakia. We decided to lull hockey fans during the day, so they could avoid difficult Christmas activities and be fully awake for the night games of hockey. All that with hockey lullabies on radio, via online video, first hockey ASMR video and radio contest.

  • Ime znamke ali podznamke: Slovak Ice Hockey Federation
  • Naročnik komunikacij: Slovak Ice Hockey Federation
  • Izdelek / storitev: Ice Hockey World Junior Championship
  • Ime kampanje: Hockey Lullabies
  • Agencijska mreža: LEO BURNETT
  • Agencija: Wiktor Leo Burnett, Bratislava
  • Izvršni kreativni direktor: Peter Kacenka
  • Kreativni direktor: Peter Kacenka, Stefan Andrejco
  • Umetniški direktor: Tomas Hlavaty
  • Tekstopisec: Richard Hanzlik, Kristina Pavlendova
  • Glasba: Vlado Bajko Bajnoci, Katarina Koscova, Daniel Spiner
  • Druge sodelujoče agencije oz. Partnerji: Account Manager: Misa Kolrusova