The Great Swap

Šifra: S020GD19Agencija: McCann SofiaNaročnik komunikacij: Bulgarian Ministry of Tourism
Skupina: S Activation

Ideja kampanje

Having the data that UK citizens are the greatest bargain-hunters in Europe we offered them a deal thus drawing their attention to Bulgaria. As each country has something the other one needs, we created The Big Bargain: a campaign trading sunny weather for British humour. We invited Brits to trade their best joke at the campaign’s website for the chance to win a free sunny holiday in Bulgaria.

  • Ime znamke ali podznamke: Bulgaria
  • Naročnik komunikacij: Bulgarian Ministry of Tourism
  • Izdelek / storitev: Tourism
  • Ime kampanje: The Big Bargain
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: McCann Sofia
  • Izvršni kreativni direktor: Tsanka Krousheva
  • Kreativni direktor: Ivan Kirov
  • Umetniški direktor: Boris Bratkov
  • Tekstopisec: Ester Simonia, Marta Pramova
  • Oblikovalec: Ivaylo Ivanov
  • Direktor projektov: Dilyana Dragomirova
  • Direktor odnosov z naročniki: Annie Haralambieva
  • Strateški medijski načrtovalec: Anelia Genova
  • Generalni direktor: Desislava Olovanova
  • Strateg: Tsanka Krousheva, Ivan Kirov
  • Odnosi z javnostmi: Marta Pramova
  • Fotograf: Dimitar Karanikolov
  • Spletni načrtovalec: Tsanka Krousheva, Ivan Kirov