TECSESTI VLOGS

Šifra: S040GD19Agencija: MCCANN WORLDGROUP ROMANIANaročnik komunikacij: ALBALACT
Skupina: S Activation

Ideja kampanje

In 2018, Albalact wanted to create an awareness campaign to promote their products, sourced from deep in the rural area of Transilvania. We needed to bring the magic of these locations to the urban, digitalized population. To do this, we created a disruptive platform that placed Albalact at the heart of the local traditions, while maintaining the brand’s core values. We took the 6 eldest inhabitants of Tecsesti, a village that now has 23 residents (in the 1950s it had 350) and launched Tecsesti Vlogs, a platform where they could share their amazingly unique stories, through popular vlogging formats. 

  • Ime znamke ali podznamke: ALBALACT
  • Naročnik komunikacij: ALBALACT
  • Izdelek / storitev: ALBALACT
  • Ime kampanje: TECSESTI VLOGS
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: MCCANN WORLDGROUP ROMANIA
  • Druge sodelujoče agencije oz. Partnerji: MRM//MCCANN BUCHAREST, MCCANN BUCHAREST, MCCANN PR
  • Produkcijska hiša: STUDIOSET
  • Spletni naslov: https://www.youtube.com/channel/UCKFJeIgqfUGZuKVBeG_q9WA
  • Izvršni kreativni direktor: CATALIN DOBRE
  • Kreativni direktor: SIMONA SUMAN, LAURA BELC
  • Umetniški direktor: CERASELA USTURORI
  • Tekstopisec: IRINA TANASE
  • Direktor projektov: ADELINA LUCA, LAURA CIRCEI, KATALIN SANDU, MIHAELA VASILESCU, DANA HOGEA
  • Odnosi z javnostmi: LAVINIA CHICAN, SORINA IORDAN
  • Režiser: ANDREI MINDRU
  • Producent - agencija: TIBERIU MUNTEANU, ALEX IONESCU