Finish - Glasses of Drought

Šifra: X10036GD19Agencija: Havas IstanbulNaročnik komunikacij: Finish
Skupina: X Engagement, X10 Direct

Ideja kampanje

The amount of water wasted on pre-rinse (passing dishes through water prior to placement into the dishwasher) in one year is equal to a mid-sized lake (over 130 million tons). So, we decided to show the impact by starting with the most alarming evidence. Drying lakes. We designed 5 special glasses for 5 lakes of Turkey where the signs of drought are seriously felt. The amount of the water each glass can hold is equal to the percentage of water left in a certain lake. So, you can only drink as much as water as the lake currently holds.

  • Ime znamke ali podznamke: Finish
  • Naročnik komunikacij: Finish
  • Izdelek / storitev: Finish Quantum
  • Ime kampanje: Finish - Glasses of Drought
  • Agencijska mreža: HAVAS WORLDWIDE
  • Agencija: Havas Istanbul
  • Izvršni kreativni direktor: Ergin Binyıldız
  • Kreativni direktor: Yavuzhan Gel
  • Umetniški direktor: Serhan Koçak, Sezgin Bulut
  • Tekstopisec: Anıl Süleyman Çınar
  • Direktor projektov: Berk Yılmaz, Hare Lilya Ganiç, İrem Pusal
  • Strateg: Ayça Çınar
  • Fotograf: Barış Önder Güler - P Blok
  • Producent - agencija: Sıla Salgın, Gözde Bilir
  • Post produkcija: ABT Istanbul
  • Druge sodelujoče agencije oz. Partnerji: Branded Content: Circus General Manager: Özer Sata - Circus Managing Partners: Berk Doğan, Gizem Akbulut - Circus ADR Recordist: Murat Çelikkol Camera: Mert Şen Music: 3K1A Packaging Design: Metin Kılınç - Ajans Reset Glassmaker: Musa Teke - Safir Cam Glass Mold: Mehmet Öztürk - Özay Cam Glass Print: Halit Samsa - Nurcan Baskı Product Producer: Uğur Vanlı – Medyabank