Match Mode

Šifra: Y040GD19Agencija: Havas IstanbulNaročnik komunikacij: MOOV by Garenta
Skupina: Y Genius Loci / Local spirit

Ideja kampanje

Galatasaray is a sports club famous for its passionate fans and MOOV is sponsor of their jerseys’ back. But this year, fans don't support the team as much as they used to, even though they filled the stands, they didn’t live the excitement. First we identified the problem: screens! By selfies, tweets, posts, the fans had been following the screen of their smartphone, not the game. Using an anthem from Galatasaray's past, we urged them to “raise their heads.” This call also supported by the players. Fans switched their mood to “match mode” and carried Galatasaray to the championship again.

  • Ime znamke ali podznamke: MOOV by Garenta
  • Naročnik komunikacij: MOOV by Garenta
  • Izdelek / storitev: Hourly car rental
  • Ime kampanje: Çelik Motor
  • Agencijska mreža: HAVAS WORLDWIDE
  • Agencija: Havas Istanbul
  • Produkcijska hiša: Film Park
  • Spletni naslov: https://www.instagram.com/p/BwG5y-ghohb/
  • Izvršni kreativni direktor: Ergin Binyıldız
  • Kreativni direktor: Yavuzhan Gel
  • Umetniški direktor: Ahmet Sefer, Betül Saykan, Dilara Tuncer, Can Yaylacıkoral, Çağatay Çan, Abdullah Çelikoğlu, Ömer Ceran
  • Tekstopisec: Umut Karacaoğlu, Ümit Açıkdilli
  • Direktor projektov: Birol Ecevit, Yiğit Uysal, Mert Tokdemir
  • Režiser: Koray Ağzıyağlı
  • Glasba: 3K1A
  • Producent - agencija: Sıla Salgın, Gözde Bilir
  • Druge sodelujoče agencije oz. Partnerji: Creative Technologist: Mustafa Bülek Social Media Team: Serpil Şahin, Ece Özmet İşsever, Selin Akbay Advisor team: Banu Yelkovan, Onur Eriş, Ali Argün