UNICEF The Room

Šifra: Z14003GD19Agencija: Havas Worldwide SofiaNaročnik komunikacij: Unicef
Skupina: Z Social Good, Z14 Non-profit social good

Ideja kampanje

Approach: Put audience in the shoes of a child that is bullied or undergoes verbal, physical, psychological, Internet or any other kind of violence by his or her schoolmates. Create an emotional impact through realistic footage in TVC and VR experience. Suggest that violence knows no break, that children are vulnerable to a non-stop stress in such unsafe environment especially when school lessons are over.

  • Ime znamke ali podznamke: Unicef
  • Naročnik komunikacij: Unicef
  • Izdelek / storitev: Donations
  • Ime kampanje: Together against school violence
  • Agencijska mreža: HAVAS WORLDWIDE
  • Agencija: Havas Worldwide Sofia
  • Produkcijska hiša: Screen Brothers
  • Spletni naslov: http://www.unicef.bg
  • Izvršni kreativni direktor: Anton Georgiev
  • Kreativni direktor: Sergei Georgiev
  • Tekstopisec: Kalina Doneva
  • Oblikovalec: Natalia Nikolova
  • Direktor projektov: Emiliana Marinova
  • Direktor odnosov z naročniki: Denitza Kamenova
  • Generalni direktor: Jordan Jordan
  • Strateg: Valentin Cohen
  • Odnosi z javnostmi: Aneta Deevska
  • Filmska produkcija: VR City