The last ever issue

Šifra: Z15001GD19Agencija: VMLY&R WarsawNaročnik komunikacij: Gazeta.pl, Mastercard, BNP Paribas
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

A teaser campaign a week before the launch created excitement about the magazine’s last issue. Nationwide offline and online sales were launched on International Women’s Day. Gazeta.pl sold “The Last Ever Issue” through their publisher’s distribution networks. Sales were supported by an integrated campaign including OOH, cinemas, radio, social media and PR. 100+ copies of the magazine were sent out to journalists and influencers which ignited a fierce social media debate. A content section was created at gazeta.pl. It publishes content related to sexism, equality and gender portrayal. This content was redistributed through the media channels of what used to be an objectifying adult magazine.

  • Ime znamke ali podznamke: Gazeta.pl
  • Naročnik komunikacij: Gazeta.pl, Mastercard, BNP Paribas
  • Izdelek / storitev: Gazeta.pl
  • Ime kampanje: The last ever issue
  • Agencijska mreža: VMLY&R
  • Agencija: VMLY&R Warsaw
  • Druge sodelujoče agencije oz. Partnerji: Wavemaker
  • Produkcijska hiša: Sessions productions: Ewa Kurzawa
  • Spletni naslov: https://twojweekend.pl/en
  • Izvršni kreativni direktor: Dawid Szczepaniak
  • Kreativni direktor: Maciej Kozina
  • Umetniški direktor: Ewelina Wojtyczka, Adam Smereczyński
  • Direktor projektov: Urszula Mazur, Anna Kwiatkowska
  • Direktor odnosov z naročniki: Michał Rutkowski, Marzena Szkolak, Magda Karpińska
  • Strateški medijski načrtovalec: Edyta Werpachowska
  • Strateg: Gocha Adamczyk, Paweł Loedl
  • Odnosi z javnostmi: Łukasz Majewski, Anna Marciniak, Małgorzata Szczerbińska, Joanna Błaszczyk, Magda Karpińska, Michał Rutkowski, Daniel Przygoda, Maria Jeppson, Edyta Werpachowska, Natalia Makowska
  • Fotograf: Daniel Jaroszek, Weronika Ławniczak, Paula Patocka, Małgorzata Popinigis, Bartosz Bobkowski, Albert Zawada, Zuza Krajewska, Julia Szostak
  • Ilustrator: Kasia Babis, Anna Nogalska, Beata Sosnowska, Beata Śliwińska
  • Druge sodelujoče agencije oz. Partnerji: DTP: Rafał Cieciura FACEBBOOK CREATIVE SHOP: Claudio Barreto | Edyta Kotowicz | Sunir Nair | Małgorzata Nierodzińska, CREATIVE STRATEGY&SUPPORT: Saul Betmead | Claire Charuau | Lauren Lafranz | Jaime Mandelbaum | Debbi Vandeven