Save One Life to Save Many

Šifra: Z15009GD19Agencija: Adell Taivas Ogilvy VilniusNaročnik komunikacij: Lietuvos Draudimas
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

Despite obvious importance of first aid, it's not a popular topic. The idea was to tell a one-year old story but also make it about NOW and RELEVANT. The documentary film was created showing how much impact the saving of one man’s life actually makes. The journalistic approach to the topic helped the story to earn free media exposure, created an emotional appeal, and encouraged the audience to share their stories and join the dialogue about first aid. Next to it, a PR campaign was launched together with free first aid courses all around the country.

  • Ime znamke ali podznamke: Lietuvos Draudimas
  • Naročnik komunikacij: Lietuvos Draudimas
  • Izdelek / storitev: Insurance
  • Ime kampanje: Save One Life to Save Many
  • Agencijska mreža: OGILVY & MATHER
  • Agencija: Adell Taivas Ogilvy Vilnius
  • Spletni naslov: https://www.youtube.com/watch?v=4gWW1w8dmj8&t=85s
  • Izvršni kreativni direktor: Dominykas Žilėnas, Tomas Karpavičius
  • Kreativni direktor: Dominykas Žilėnas, Tomas Karpavičius
  • Umetniški direktor: Indrė Namikaitė
  • Tekstopisec: Justas Rožėnas
  • Direktor projektov: Darius Ledauskas
  • Direktor odnosov z naročniki: Rita Puzienė
  • Filmska produkcija: Unė Liandzbergytė, Jurgita Babilčiūtė
  • Režiser: Lina Vonsavičiūtė
  • Direktor fotografije: Algirdas Vaičaitis, Domas Merkliopas, Mindaugas Kazlas, Tadas Marcinkevičius, Einaras Eringis
  • Druge sodelujoče agencije oz. Partnerji: Creative Director: Raimondas Kavaliauskas