Lessons for Good

Šifra: Z15029GD19Agencija: Publicis Italy, MilanNaročnik komunikacij: Leroy Merlin
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

In Italy there many ONGs, but unfortunately a lot of these due to operating costs and just a few donations are in bad conditions. Leroy Merlin brief was to enhance the free DIY lessons, telling consumers its brand belief inside all Italian stores in order to increase their involvement and participation. The idea was very simple: move the free DIY lessons from the stores to the ONGs most in need, giving the lesson a double value.

  • Ime znamke ali podznamke: Leroy Merlin
  • Naročnik komunikacij: Leroy Merlin
  • Izdelek / storitev: Leroy Merlin
  • Ime kampanje: Lessons for Good
  • Agencijska mreža: PUBLICIS
  • Agencija: Publicis Italy, Milan
  • Produkcijska hiša: D.E.A Production
  • Spletni naslov: https://csr.leroymerlin.it/sociale/lessons-for-good/ https://bricolagedelcuore.org/lessons-for-good-2/ https://www.youtube.com/watch?v=5MfVYAbSQAg
  • Izvršni kreativni direktor: Davide Boscacci
  • Kreativni direktor: Livio Gerosa, Paolo Bartalucci
  • Umetniški direktor: Alice Teruzzi
  • Tekstopisec: Francesca Ferracini, Corentin Salignat, Sebastien Rouviere
  • Direktor projektov: Simona Coletta, Arianna Di Marco, Silvia Accornero
  • Strateg: Guglielmo Pezzino
  • Producent - agencija: Matilde Bonanni
  • Druge sodelujoče agencije oz. Partnerji: CCO Publicis WW & CCO Publicis Groupe Italy - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini Head of Social Client Services & Strategy - Stefano Perazzo Social Media Manager - Andrea Biolcatti Editor - Fabrizio Squeo Communication and Brand Director - Stefania Savona Digital Communication Manager - Cinzia Calì Project and Community Manager - Caterina Nincevich CSR Manager - Luca Pereno Communication and Social Media Manager - Heine Bortone