Turkey's Water

Šifra: Z15035GD19Agencija: Havas IstanbulNaročnik komunikacij: Reckitt Benckiser
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills.

  • Ime znamke ali podznamke: Finish
  • Naročnik komunikacij: Reckitt Benckiser
  • Izdelek / storitev: Detergent
  • Ime kampanje: Turkey's Water
  • Agencijska mreža: HAVAS WORLDWIDE
  • Agencija: Havas Istanbul
  • Druge sodelujoče agencije oz. Partnerji: Circus/Contentine
  • Produkcijska hiša: Depo Film
  • Izvršni kreativni direktor: Ergin Binyıldız
  • Kreativni direktor: Yavuzhan Gel
  • Umetniški direktor: Hasan Yıldırım, Ekrem Ertürk Düzel, Melike Erdemir, Serhan Koçak, Sezgin Bulut
  • Tekstopisec: Ömer Ceran, Benan Aka Öztürk, Anıl Süleyman Çınar
  • Direktor projektov: Berk Yılmaz, Hare Lilya Ganiç, İrem Pusal, Lyvia Kuyumcuoğlu
  • Strateški medijski načrtovalec: Didem Demiralp, Nevin Nebioğlu
  • Strateg: Ayça Çınar
  • Fotograf: Cihan Ünalan- Rpresenter
  • Režiser: DUAL
  • Direktor fotografije: Jack Wilkinson
  • Glasba: 3K1A
  • Producent - agencija: Gözde Bilir, Sıla Salgın
  • Post produkcija: ABT İstanbul
  • Druge sodelujoče agencije oz. Partnerji: Client Services Team: Hare Lilya Ganiç, İrem Pusal, Livya Kuyumcuoğlu Social Media Team: Serpil Şahin, Ece Özmet İşsever, Elif Deniz Yalçın Digital Producer: Mustafa Bulek Media Team: Aylin Aykut, Tekin Timoçin,Onur Güner, Tuğyan Şendil, Ülkü Şimşek, Erdem Yürük